Productivity, Professional & Clarity Coaching | Strategic Planning


Annie Sanchez, CEO and Chief Goal Strategist, describes the work and her motivation for starting Mariposa Strategies.

What is Mariposa Strategies?


Mariposa Strategies is a heart-centered strategic planning and coaching firm. Mariposa, Spanish for butterfly, represents transformation and change. Strategies represents process.

Together, these words embody the mission to support badass women and people of color in living their best lives.

Using a hybrid approach, coaching services are conducted through a strategy lens and consulting services have a coaching bend. This holistic model gives clients the best of both worlds.

What is Coaching?


It is a collaborative process where support and guidance are provided to someone going through a transition and/or transformation in their life.

A great coach will support you by providing a compassionate and curious ear so you can dream out loud about where you want to go next or in the long-term. A great coach will connect the dots, provide advice and help you create a strategy to get there faster than you could on your own.

Why Mariposa Strategies?


Mariposa Strategies is owned and operated by me, Annie Sanchez, a productivity-obsessed goal strategist and clarity coach. As a woman of color working at different levels of leadership across sectors for two decades, I have experienced transitions and key transformations in my own life.

I designed Mariposa Strategies for women and people of color in response to my search for a POC coach when I needed one most.

When receiving personal and professional development support from a coach, you need to feel comfortable being vulnerable. As a woman and person of color, I understand that getting there with someone comes down to being able to relate to them. And being able to relate has to do with having shared lived experiences.

A strong, connected and vulnerable relationship with a coach can help you move from anxiety and overwhelm to clarity and progress.

I firmly believe that you possess in the inner wisdom necessary to get to where you want to be, and our partnership can support you in becoming fully actualized.

Women of Color Cohort,  coaching circle

Women of Color Cohort,
coaching circle


Whether you are craving support for a matter that has festered for some time, something has recently emerged that you are unsure how to navigate, or you are working on taking an idea to the next level, coaching is a tool that measurably improves emotional wellbeing, burnout, resilience and quality of life.

Available to self-identified women and POC in five week, and three and six month packages — and in rare situations, year-long engagements are available.

Native Women Lead,  co-founder retreat

Native Women Lead,
co-founder retreat


Typically a two-day strategy-focused session designed to bring projects and ideas to the next level.

Available to self-identifed women and POC-led corporations and nonprofit organizations.

Hybrid coaching/consulting is also available.

Goal Setting Workshop

Goal Setting Workshop

Workshops & special Events

Quarterly in-person Goal Setting Workshops delivered in Albuquerque, New Mexico. Currently available to self-identified women, limited to 14 people.

Private Goal Setting Workshops are available to self-identified women and POC at a location of your choosing or where quarterly workshops are held.

Women of Color in the Nonprofit Sector presentation/workshop

Women of Color in the Nonprofit Sector presentation/workshop

speaking & PResentations

Sessions on mindset, creative entrepreneurship, goal setting, nonprofit burnout, and navigating systems as a woman of color are among topics Annie’s presented on.

If one of these or another topic is bubbling up for you, let’s talk about.